Not to sell its products, but to own the press.
The deeper reason for drug ads on television
Television viewers are inundated with drug ads from Big Pharma. It’s a flood.
Have you ever heard of these drugs? Otezla, Xeljanz, Namzar
Why? Who is going to remember to ask their doctor whether these and other obscure meds are right for them?
What’s going on here?
The answer is: IT DOESN’T MATTER WHAT DRUGS ARE BEING ADVERTISED.
If Pharma can pay enough TOTAL money for ads, for ALL drugs, and dominate the allotted TV time for commercials, it can control the news—and that is exactly what it wants to do.
Pharmaceutical scandals are everywhere. Reporting on them, wall to wall, isn’t good for the drug business. However, as an industry ponying up billions of dollars for TV ads, Pharma can limit exposure and negative publicity. It can (and does) say to television networks: If you give us a hard time on the news, we’ll take our ad money and go somewhere else. Boom. End of problem.