Did an Industry Front Group Create Fake Twitter Accounts to Promote the Dakota Access Pipeline?
by Steve Horn
A DeSmog investigation has revealed the possibility that a front group supporting the controversial Dakota Access Pipeline (DAPL) — the Midwest Alliance for Infrastructure Now (MAIN) — may have created fake Twitter profiles, known by some as “sock puppets,” to convey a pro-pipeline message over social media. And MAIN may be employing the PR services of the firm DCI Group, which has connections to the Republican Party, in order to do so.
DeSmog tracked down at least 16 different questionable Twitter accounts which used the #NoDAPL hashtag employed by protesters, in order to claim that opposition to the pipeline kills jobs, that those protesting the pipeline at the Standing Rock Sioux Tribe’s encampment use violence, and that the pipeline does not pose a risk to water sources or cross over tribal land.
On September 13, people began to suspect these accounts were fake, calling them out on Twitter, and by September 14, most of the accounts no longer existed.
The Dakota Access Pipeline is set to carry oil obtained via hydraulic fracturing (“fracking”) from the Bakken Shale basin in North Dakota across the Dakotas, Iowa, and Illinois. Its owner, Energy Transfer Partners (ETP), says it plans to talk to the Obama administration and “reiterate [its] commitment to bring the Dakota Access Pipeline into operation.” It will do so despite the administration requesting that the company halt construction “voluntarily — particularly around the contested sacred tribal sites located 20 miles east and west of Lake Oahe and the Missouri River — until further notice.”
In his memorandum announcing his company’s plans to do so, ETP CEO Kelcy Warren espoused many of the same arguments that were deployed by the Twitter sock puppets, which calls into question whether his company helped spearhead the social media campaign behind the scenes in order to create the appearance of grassroots support, a technique known as “astroturfing.”
In that memo, Warren said his company plans to engage more aggressively in the PR sphere.
“It has not been my preference to engage in a media/PR battle,” wrote Warren. “However, misinformation has dominated the news, so we will work to communicate with the government and media more clearly in the days to come.”
Vicki Granado, a spokesperson for the company, did not respond to a request for comment.
In the meantime, as all stakeholders in the debate await a definitive next move from the Obama administration, protests both on-site and nationwide have continued, with a militarized police presence at the Sacred Stone Camp intensifying. U.S.Sen. Bernie Sanders (I-VT) spoke at a September 13 Washington, DC protest against the pipeline, while U.S.Representatives Raul Grijalva (D-AZ) and Raul Ruiz (D-CA) that same day called for a congressional oversight investigation of the hotly contested permitting issues which have arisen in the ongoing saga over the pipeline’s future.
With that backdrop, in came the “sock puppets” for their own September 13 day of action on Twitter — and with MAINlikely pulling the strings.