by Darryl Parks
I had a conversation with a radio station general manager once…my boss. He wasn’t comfortable with the changes I was making to better our station. The station had a big, high powered signal and a modest four share. I said to him, “Given the power and size of the signal, I’ll need to think about how to take it lower than a four share.”
Lucky for me the changes worked. As my wife is one to say, “You sure were a “ballsy” individual back then.” I guess I have mellowed with age.