How the Christian right was formed by GM, GE, Standard Oil and other pious outfits

by Kevin Kruse

In December 1940, as America was emerging from the Great Depression, more than 5,000 industrialists from across the nation made their yearly pilgrimage to the Waldorf-Astoria Hotel in New York City, convening for the annual meeting of the National Association of Manufacturers. The program promised an impressive slate of speakers: titans at General Motors, General Electric, Standard Oil, Mutual Life, and Sears, Roebuck; popular lecturers such as etiquette expert Emily Post and renowned philosopher-historian Will Durant; even FBI director J. Edgar Hoover. Tucked away near the end of the program was a name few knew initially, but one everyone would be talking about by the convention’s end: Reverend James W. Fifield Jr.


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