This is the way the world ends—not with a bang, but a Happy Meal

Apocalypse of the “Happy Meal”: Worshiping the Golden Calf

By Brian Moench,

Rational, reasonably well-educated and intellectually honest people (obviously that excludes 40 percent of the country and all the Republicans on Capitol Hill) know that the looming climate crisis threatens modern civilization, if not humankind as a species. Ironically, while humans’ accelerating abuse of our planet is now widely recognized as responsible for the sixth great massive species extinction since the earth was formed, we are rapidly setting the table for our own mass extinction, and due in large part to – what we are setting on our tables.

TransCanada, Exxon Mobil, the Koch brothers and Fox News are widely demonized as the enemies of meaningful action on the climate crisis. No argument there, and given that their obstructionism will lead to misery and death for billions of people, why are we not putting them on trial for crimes against humanity? But for far too long what we eat, the corporations that produce what we eat and entice us and our kids to want what they produce, have continued to operate in our climate blind spot. McDonald’s, Burger King, Wendy’s, Coca-Cola, Kraft and the entire “processed, fast food” empire are just as guilty as Peabody Coal of leading us to our own extinction. “Happy Meals” may eventually become our last meals.

As the countries of the tropics become increasingly integrated into the global economy, and there is steadily increasing demand for ever-limited natural resources, efforts to protect the region continue to be undermined by unsustainable economic demands.

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