August 15th, 2012

Media Advisory: NYC-Based Media Literacy Organization Celebrates Fifth Anniversary at Brooklyn Gala; Honors Jean Kilbourne and Mark Crispin Miller

THE LAMP
416 Ocean Avenue, Suite #37
Brooklyn, New York 11226
Contact: Emily Long
Email: emily@thelampnyc.org
www.thelampnyc.org

FOR IMMEDIATE RELEASE

NYC-BASED MEDIA LITERACY ORGANIZATION CELEBRATES FIFTH ANNIVERSARY AT BROOKLYN GALA

MacArthur Foundation-backed Non-profit, The LAMP (Learning About Multimedia Project) Pioneers Media Literacy Education in Public Schools, Adding Five New After- School Programs for Fall 2012

New York, NY – August 15, 2012 – The LAMP (Learning About Multimedia Project) hosts its annual gala benefit Monday September 24, 2012, 7:00 pm at Galapagos Art Space, located at 16 Main Street in Brooklyn, NY. The evening celebrates The LAMP’s fifth anniversary of bringing media and digital literacy to New York City youth, parents and educators, reaching over 1,400 students through the implementation of more than sixty youth and community media literacy programs.

The evening will feature comedy by Lizz Winstead(writer/co-creator, The Daily Show and Air America Radio; author, Lizz Free or Die) and the first-ever Amplifier Awards presented to media education pioneers and 2012 honorees,Jean Kilbourne (filmmaker, Killing Us Softly) and Mark Crispin Miller (professor at NYU; media critic; author of numerous books). Supporters of The LAMP will also enjoy live music performed by indie pop singer Erin Barra, who SoulCulture.co.uk calls “far too good to be ignored.”

“The LAMP is proud to honor the vision of our 2012 honorees. They understand the critical role media literacy plays, and their work exemplifies the power of talking back to media messages,” said D.C. Vito, co-founder and Executive Director of The LAMP. “Jean and Mark have worked tirelessly for decades to teach the principles and values of media literacy, which is what The LAMP strives to do every day in its citywide programming.”

250 attendees are expected from NYC’s vibrant community of nonprofit leaders, social media influencers and activists. Also in attendance will be New York Public Advocate Bill de Blasio and his wife Chirlane McCray, both members of the gala’s host committee. Tickets start at $75 and are available online beginning August 14th on Brown Paper Tickets. More information is available at www.thelampnyc.org/gala or by calling (718) 789-8170. Proceeds from the gala will benefit The LAMP’s year-round programming.

Starting this fall, The LAMP’s media literacy education opportunities will extend to year-round programming at schools including West Prep Academy, Tenzer Learning Center, P.S. 145 and Harlem Success Academy and at the El Barrio Firehouse Community Media Center. With support from the New York Community Trust, Mozilla Foundation and MacArthur Foundation via the Hive Digital Learning Fund, The LAMP will also join the Museum of the Moving Image and OATS (Older Adults Technology Services) in running an intergenerational media literacy program pairing teens and seniors.

ABOUT THE LAMP
Founded in 2007, The LAMP (Learning About Multimedia Project) is a not-for-profit 501(c)3 organization providing media literacy training to students, parents and educators by bringing equipment and teachers directly to over 1,400 students in high-need communities like the South Bronx, Bed-Stuy, Harlem, Inwood and Brownsville. The LAMP’s mission is to create a more media-savvy youth, a more involved parent and an innovative and modern educator – for a critical mass. The LAMP’s vision is that one day media literacy will be seen as the critical requirement to understanding the world and our place in it. Educated consumers demanding accountable, responsible media messages will create a groundswell affecting change. As part of this movement, The LAMP works in communities to build healthy relationships with all forms of media. For more information, visit thelampnyc.org.



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