Tuesday, Oct 25, 2011 12:00 PM Eastern Daylight Time
Jay-Z’s hip-hop of distraction
The hip-hop superstar hypes a Brooklyn, N.Y., sports arena that failed to deliver on its jobs pledge
By Norman Oder

You can’t hustle a hustler, right? So Shawn Carter, aka hip-hop superstar Jay-Z, surely doesn’t mind fronting for two other world-class hustlers: Bruce Ratner, Brooklyn, N.Y’s most powerful developer, and New Jersey (to Brooklyn) Nets majority owner Mikhail Prokhorov, Russia’s second-richest man. The three men are partners in promoting the new Barclays Center sports arena now under construction in Brooklyn, the first building in the massive, controversial Atlantic Yards project.

While Brooklyn-born Carter owns a tiny fraction of the team, he’s become the face of the franchise, the Teflon-coated superstar employed by his partners to distract attention from the hardball politics, sweetheart deals and private profits behind the arena and the rest of the 16-tower project.

As Jay-Z, Carter will get to open the arena next fall with a string of concerts. ”Get All Access to Jay-Z,” proclaim widespread advertisements, pushing a ticket package that offers team home games and the right to purchase seats to other arena events. He’s even said to have a hand in designing the team uniforms and some of the luxury suites. These all help Carter take the Jay-Z brand to the proverbial next level. As he’s rapped, “I’m a business, man.”

Read more.

Post comment

Forbidden Bookshelf

Forbidden Bookshelf

“While We Were Sleeping”

While We Were Sleeping is an urgent call to save Greenwich Village from New York University's uncontrolled expansion.

Click here to donate to NYUFASP and receive a copy of "While We Were Sleeping: NYU and the Destruction of New York" (minimum donation to receive a book is $10 plus $8 shipping).

Orwell Rolls In His Grave, featuring MCM – Buy the DVD

About News From Underground

News From Underground is a daily e-news service run by Mark Crispin Miller, a Professor of Culture and Communication at NYU. It is based on his belief that academics, like reporters, have a civic obligation to help keep the people well-informed, so that American democracy might finally work.

If you'd like to receive updates delivered to your inbox daily, sign up for News From Underground Alerts:

Help News From Underground!

Message from Mark: "I am a one-man operation, although assisted greatly by some volunteers, and, now and then, by people paid by others for one-time projects. There is no shortage of skilled, dedicated folks out there who want to help me. There is, however, nothing I can pay them with, unless you decide you can contribute something."

Please donate via the PayPal button above or via PayPal by email to: markcrispinmiller@gmail.com

Recent Posts

Recent Comments

Popular Posts


Need a bigger font size?

Sponsored Links

  • Your link could be here too, contact us for pricing details.