Do Americans want “to vote”? Not much. Do they want to “be voters”? Damn straight! (Important new research for boosting turnout)

Tue Jul 19, 2011 at 11:03 AM PDT
WOW! Simple wording change dramatically increases voter turnout
by Keith Pickering

Share this startling new research with every progressive you know, especially those working in campaigns, and especially those working the GOTV effort in the last few days before an election. A simple change in wording, when taking a pre-election survey, can dramatically increase voter turnout. Presumably this can be used when working the phones for GOTV efforts.

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