Health Care reform Needs Media Reform
By Rory OConnor
American broadcasters, magazines, newspapers and other publishers take in more than four billion dollars a year in drug advertising. The drug money is a rare bright spot in an otherwise dismal downward revenue spiral for media of all types. Last year was a horrible year for advertising spending in this country, which fell 12.3 percent. Spending in seven of the top ten leading ad categories fell compared with 2008. The only exceptions
were in the industry categories of telecommunications, food and candy, and pharmaceuticals, which showed the largest increase of all.