From reader KnowMore:

Here’s how I wrote about it in the Spring of 2004:

Based on the belief that the truth shall set you free:

Know Bush Fact #28

In June 2002, the Bush administration, through the U.S. Department of Health and Human Services’ Office on Women’s Health (OWH), and the Advertising Council teamed up for a National Breastfeeding Awareness Campaign to encourage first-time mothers to breastfeed exclusively for six months, with PSAs set to air in December 2003.

Unfortunately, the ads, which listed well-researched numbers on increased risk of obesity, diabetes, ear infections, leukemia, diarrhea, asthma and pneumonia, were inadvertently posted on the Ad Council website in November 2003.

That’s when the pharmaceutical companies stepped in.

It turns out that baby formulas such as Similac, Isomil, and Enfamil are produced by pharmaceutical companies, Abbott Laboraties and Bristol Myers Squibb, two of the most powerful members of the Pharmaceutical Research & Manufacturers of America (PhRMA), which contributed nearly $11.2 million (87% of their party donations) to the Republican national committees in the 2000 and 2002 election cycles.

First the pharmaceuticals get to make money on the baby formulas; then they profit for the rest of the person’s life as the provider of medicines and other health care products needed to handle the acknowledged health problems shown in the PSA from choosing their formula products over breastfeeding.

Washington lobbyist Clayton Yeutter, the Secretary of Agriculture for Bush I (the father) and former Republican Party Chairman, with a few lobbyist cohorts, immediately met with Bush-appointee Secretary Tommy Thompson. They conveyed their clients’ objections to the “grossly misleading visuals” in the ad campaign and the questionable scientific validity of claims of a higher incidence of diseases in babies who are not breast-fed.

The lobbyists also contacted the National Institutes of Health, National WIC Association, the Centers for Disease Control and Prevention, the American Academy of Pediatrics (AAP), and members of Congress responsible for health care policy and WIC reauthorization, reviewing the formula industry objections.

The AAP, whose recent book on breastfeeding became an instant best-seller when Abbott Laboratories bought 600,000 copies, fell into line. AAP President Carden Johnston wrote to Secretary Thompson (without consulting Dr. Lawrence Gartner, Chair of the AAP Section on Breastfeeding), suddenly concerned for the ad campaign’s emphasis on not breastfeeding and unvalidated scientific information.

Tommy Thompson, who had to sell his sizeable portfolio of stock in drugmakers Merck and Abbott Laboratories once he was confirmed as Health and Human Services Secretary, pulled the ad until it could be watered down to suit the needs of the pharmaceuticals – to show a heart-warming suggestion to breastfeed as a lifestyle choice, not an urgent need with major consequences. References to diabetes and leukemia were cut, as well as all specific risk numbers.

Tommy Thompson turned down meeting requests from breastfeeding advocates.

To verify/research, Google: Breastfeeding +Ad Council

Post comment

Forbidden Bookshelf

Forbidden Bookshelf

“While We Were Sleeping”

While We Were Sleeping is an urgent call to save Greenwich Village from New York University's uncontrolled expansion.

Click here to donate to NYUFASP and receive a copy of "While We Were Sleeping: NYU and the Destruction of New York" (minimum donation to receive a book is $10 plus $8 shipping).

Orwell Rolls In His Grave, featuring MCM – Buy the DVD

About News From Underground

News From Underground is a daily e-news service run by Mark Crispin Miller, a Professor of Culture and Communication at NYU. It is based on his belief that academics, like reporters, have a civic obligation to help keep the people well-informed, so that American democracy might finally work.

If you'd like to receive updates delivered to your inbox daily, sign up for News From Underground Alerts:

Help News From Underground!

Message from Mark: "I am a one-man operation, although assisted greatly by some volunteers, and, now and then, by people paid by others for one-time projects. There is no shortage of skilled, dedicated folks out there who want to help me. There is, however, nothing I can pay them with, unless you decide you can contribute something."

Please donate via the PayPal button above or via PayPal by email to:

Recent Posts

Recent Comments

Popular Posts


Need a bigger font size?

Sponsored Links

  • Your link could be here too, contact us for pricing details.