An educational event hosted by Fairway Market & the National Campaign for Sustainable Agriculture

Tuesday, 3/21/06, 9:30-11:30 a.m.
Fairway Market, Café Steakhouse,
2127 Broadway @ 74th St., 2nd floor, NY, NY

WHO: Paul Weiner of Fairway Market and Liana Hoodes of the National Campaign for Sustainable Agriculture are partnering for an event, open to the public, to discuss the meaning of the organic label and the challenges with the National Organic Program. Joining Paul and Liana are: Urvashi Rangan, PHD, Senior Scientist and consumer advocate, Director of project at Consumers Union, publisher of Consumer Reports; Marlo Mittler, Nutritional Consultant, MS RD; Kathie Arnold, Partner and farmer, Twin Oaks Dairy, LLC, Truxton, NY (organic since 1998); Todd Jacobs, Chef and Owner, Tierra Mar and Atlantica restaurants, Westhampton, NY; and other experts.

WHAT: Since October 2002, when the National Organic Program began, organics has become a multi-million dollar industry but not all organic products are created equal. Get tips on how to get the most value for your organic dollar by understanding what organic labels mean on different products. Find out about the latest changes and developments in the government’s National Organic Program and how they affect you. We will discuss why chemically derived ingredients can be used in organic food and how to avoid them; why some dairy animals may have been fed antibiotics and animal byproducts in the year prior to the milk being sold as organic and why voicing concern now is important; and whether organic animals could be raised in confined conditions with little or no outdoor access to pasture, a hot issue that is currently being debated in the public arena. Learn about labels and claims in addition to organic that can add value and are worth a premium price. Join Fairway and the National Campaign for Sustainable Agriculture for an organic educational forum to discuss these issues, how your involvement matters, and the continued value of organic agriculture.

WHERE: Fairway Market, Café Steakhouse, 2127 Broadway @ 74th St, NYC, 2nd fl.

WHEN: Tuesday, March 21st, 2006, 9:30am-11:30am

WHY: Fairway intends to create transparency on issues related to the organic industry so consumer expectations of organic labeling and standards are reasonable and realistic. The National Campaign for Sustainable Agriculture is committed to educating the public on the importance of a sustainable food and agriculture system that is economically viable, environmentally sound, socially just, and humane.

HOW: Open to the press & public alike. For further information, call Tara McBride, (631) 583-5085 – tel or email tmcbride[at]

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